AppTweak Raises $22M to Grow App Store Optimization (ASO) Platform
AppTweak, pioneer and leading App Store Optimization (ASO) platform driven by data science and trusted by the largest apps and games, announced today a $22 million investment in Series B funding from early investor Media Group Rossel.To get more news about Aso Promotion, you can visit aso700.com official website.
AppTweak intends to use the funds to strengthen its international presence, notably in APAC and EMEA, expand its app marketing platform and broaden its managed services.
Launched in 2014, the Brussels-headquartered company was one of the first to provide app developers and game publishers with actionable insights to increase their visibility and downloads in the app stores. Previously backed by a total of $1 million in seed funding, AppTweak has been profitable since 2017 and has seen rapid growth ever since.
AppTweak’s platform rolled out 50 new features last year alone. The company’s agile product development, top-notch technology and highly personalized customer service have led to a revenue growth of 957% over the last four years.
The company, which employs 50 people across four continents, counts more than 1,500 active customers from all verticals in over 70 countries. To date, it has already provided its Enterprise clients with over 400 keyword audits and recommendations through in-house managed services.
Optimizing a website for a mobile device is an important aspect of a larger digital marketing strategy, but it is far from the only element.
It is important to create a cohesive brand message across social media and email channels as well, fine-tuning your content to suit each channel to target your audience where they are most active.
Creating a holistic digital marketing strategy can also help you retarget customers who have previously visited your website, improving conversion traffic and building brand loyalty.
Brady said return on investment for email marketing is nearly double that of mobile, social media and other digital marketing platforms. If you're concerned that your website isn't ranking well, develop other marketing channels to boost your ROI while you work on redeveloping your site for mobile devices. An omnichannel strategy isn't an alternative for a mobile-friendly website, though, in fact, it is part of the same effort.
AppTweak, pioneer and leading App Store Optimization (ASO) platform driven by data science and trusted by the largest apps and games, announced today a $22 million investment in Series B funding from early investor Media Group Rossel.To get more news about Aso Promotion, you can visit aso700.com official website.
AppTweak intends to use the funds to strengthen its international presence, notably in APAC and EMEA, expand its app marketing platform and broaden its managed services.
Launched in 2014, the Brussels-headquartered company was one of the first to provide app developers and game publishers with actionable insights to increase their visibility and downloads in the app stores. Previously backed by a total of $1 million in seed funding, AppTweak has been profitable since 2017 and has seen rapid growth ever since.
AppTweak’s platform rolled out 50 new features last year alone. The company’s agile product development, top-notch technology and highly personalized customer service have led to a revenue growth of 957% over the last four years.
The company, which employs 50 people across four continents, counts more than 1,500 active customers from all verticals in over 70 countries. To date, it has already provided its Enterprise clients with over 400 keyword audits and recommendations through in-house managed services.
Optimizing a website for a mobile device is an important aspect of a larger digital marketing strategy, but it is far from the only element.
It is important to create a cohesive brand message across social media and email channels as well, fine-tuning your content to suit each channel to target your audience where they are most active.
Creating a holistic digital marketing strategy can also help you retarget customers who have previously visited your website, improving conversion traffic and building brand loyalty.
Brady said return on investment for email marketing is nearly double that of mobile, social media and other digital marketing platforms. If you're concerned that your website isn't ranking well, develop other marketing channels to boost your ROI while you work on redeveloping your site for mobile devices. An omnichannel strategy isn't an alternative for a mobile-friendly website, though, in fact, it is part of the same effort.