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PUBG Mobile replacement title rakes in $14m in three days

After waiting over a year for approval to monetize its mobile version of global blockbuster PlayerUnknown’s Battlegrounds, tech giant Tencent threw up its hands. In a show of urgency, it took down the shooting game and replaced it with something clean, something politically correct, and most importantly, something that can be approved to make money: Game for Peace.In this new sanitized version of PUBG, enemies don’t die when shot – they set their loot on the ground, offer a friendly wave and disappear. Bullets produce not of spatters of blood but flashes of light.

Tencent Holdings Ltd's alternative to its video game PlayerUnknown's Battlegrounds (PUBG) in China became the world's top-grossing mobile battle royale title on Apple's iOS app store in the first 72 hours of its launch, research showed.US app analytics firm Sensor Tower said on Friday that China's App Store users had spent more than $14 million on Game for Peace through in-app purchases.

The Battle Royale genre is dominant in gaming — PUBG is only the tip of the iceberg. Fortnite from Epic Games has become an even bigger hit than PUBG, but the mobile version hasn’t made the same impact in Asia as it has in the US. Some communities in India have even tried to ban people from playing PUBG Mobile. PUBG Mobile has been available as a beta in China for some time, but the government refused to let the developer monetize it. In addition, if you are in need of Cheap PUBG Mobile UC, you can visit our website Mmocs.com.

The tech company, unable to gain approval and earn revenue from the globally popular title, took the game down and introduced the Chinese government-flattering battle royale title “Game for Peace.”Tencent did more than just change the name of the game in order for it to be approved -- and become profitable. First, gore-y content have been removed, effectively eliminating all bloodshed in the game. Second, players wave their hands goodbye when killed, turning the original violent game into something hilariously wholesome.

Aside from last year’s regulatory reshuffle, which saw gaming approvals paused for months, China has also moved to ban violent, sexual, and politically sensitive content across many platforms – from TV shows to video games.In a nod to the government’s campaign to protect children’s health and prevent gaming addiction, Game for Peace is only available to players aged 16 or above, according to a separate announcement by Tencent last Wednesday. It will also limit play time for those aged 16 to 18 to two hours per day.

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