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NEW YORK, N. [url=http://www.cowboysrookieshop.com/Ryan-Switzer-Cowboys-Jersey/]Ryan Switzer Jersey[/url] .Y. - Along with puppies and babies, celebrities are a Super Bowl advertising staple. And this year is no exception.Using stars is a surefire way to grab attention during advertisings most competitive night, when a crowded field of 40-plus marketers vie for the attention of the more than 110 million viewers expected to tune in to the Super Bowl on Sunday.Advertisers use celebrities to help insure the success of their creative investment, said Devra Prywes, vice-president of marketing for research firm Unruly.But it doesnt always work. In order for an ad to go viral, it needs to connect emotionally or give the audience multiple reasons to share, Prywes said.A celebrity cant save an ad that doesnt do those things, but the right celebrity can help amplify it, he said.This year, advertisers are choosing quirkier celebrities and poking fun at bigger names. For instance, Katie Couric and Bryant Gumbel make fun of their inability to understand the Internet in 1994 in a BMW ad. And character actors Steve Buscemi and Danny Trejo star in a Snickers spot.Heres a look how brands are using celebrities in this years Super Bowl ads.Snickers The Brady BunchIn keeping with its 5-year-old Youre Not You When Youre Hungry, campaign that shows hungry people resembling humorous celebrities, Snickers 30-second ad recreates the famous Brady Bunch episode in which the oldest daughter, Marcia, gets hit in the nose with a football. Florence Henderson and action movie Machete star Danny Trejo also make appearances.Online: https://www.youtube.com/watch?v=rqbomTIWCZ8BMW Newfangled IdeaIn order to promote its new all-electric BMW i3 in a 60-second spot, BMW enlisted former Today show hosts Couric and Gumbel to recreate a 1994 on-air conversation when they tried to figure out what the @ symbol in an email address meant. Alison, Couric says to an off camera producer in the 1994 clip, can you explain what Internet is? The ad flashes forward to today, when the duo are in a BMWs i3 similarly confused. Big ideas take a little getting used to, copy states.Online: https://www.youtube.com/watch?v=U1jwWwJ-MxcSquarespace Dreaming With JeffThe website publisher isnt releasing its full 30-second spot until game time but a teaser ad shows a bearded The Big Lebowski actor Jeff Bridges recording relaxing sounds for an album called Jeff Bridges Sleeping Tapes. The company plans to sell the resulting tapes in cassette-tape and vinyl form and the tracks are free to stream online. Squarespace CEO Anthony Casalena said the idea is that any idea can be presented via a Squarespace platform.Online: dreamingwithjeff.comT-Mobile #KimsDataStashT-Mobile hired Kim Kardashian for a 30-second spoof on public service announcements. It pokes fun at Kardashians constant online presence. She makes a plea to save peoples unused data taken back by wireless carriers. She laments that the data could have been used to see Kardashians makeup, vacations and outfits. Please help save the data, she pleads. The ad promotes T-Mobiles service that lets users keep their unused data for a year.Online: https://www.youtube.com/watch?v=ZTwzsV3I3OQKia The Perfect GetawayKias ad spoofs Pierce Brosnans action-movie persona. In the ad, an agent describes a perfect part for Brosnan, who once played James Bond. Brosnan keeps expecting evil villains or explosions, but instead the agent describes a Kia ad in which Brosnan drives to a snowy cabin in a 2016 Sorento. The tagline is The perfect getaway vehicle.https://www.youtube.com/watch?v=XJ-mwaDODt8 [url=http://www.cowboysrookieshop.com/Cole-Beasley-Cowboys-Jersey/]Cole Beasley Jersey[/url] .com) - Pittsburgh Steelers running back LeVeon Bell, Baltimore Ravens linebacker Elvis Dumervil and New England Patriots punter Ryan Allen were selected as the AFCs top players for Week 14 of the NFL season. [url=http://www.cowboysrookieshop.com/Travis-Frederick-Cowboys-Jersey/]Travis Frederick Cowboys Jersey[/url] . Now comes an off-season of questions about manager Matt Williams decisions and a handful of key roster choices, including what to do about Ryan Zimmerman, whether to sign Jordan Zimmermann and Ian Desmond to long-term deals, and how to upgrade an offence that fell flat in October. [url=http://www.cowboysrookieshop.com/Ezekiel-Elliott-Cowboys-Jersey/]http://www.cowboysrookieshop.com/Ezekiel-Elliott-Cowboys-Jersey/[/url] .One day after winning her record 63rd World Cup race, Vonn posted to her Facebook account Tuesday that she was happy Woods surprised her by coming to the race, and that she felt terrible that his tooth got knocked out.HARRISBURG, Pa. -- Former Penn State assistant football coach Jerry Sandusky should not get a new trial after being convicted of sexually abusing 10 boys, an appeals court ruled Wednesday. Sandusky, 69, is serving a 30- to 60-year prison sentence at a state prison in Pennsylvania. If he does not get the convictions overturned, he is likely to die in prison. His case roiled the American sports world and led to the downfall of Hall of Fame coach Joe Paterno, who transformed Penn State into a college football power. Wednesdays unanimous decision by a three-judge Superior Court panel came barely two weeks after they heard oral arguments by Sanduskys lawyer and a state prosecutor. Defence lawyer Norris Gelman said he planned to ask the state Supreme Court to review the case. Sandusky had argued his trial lawyers did not have sufficient time to prepare, a prosecutor made improper references to him not testifying on his own behalf and the judge mishandled two jury instructions. The opinion by Judge Jack Panella said trial judges have discretion about whether to allow pretrial delays, and that in Sanduskys case the judge carefully considered the continuance requests. "The decision does not reflecct a myopic insistence upon expeditiousness in the face of Sanduskys request; it was not an arbitrary denial," Panella wrote. [url=http://www.cowboysrookieshop.com/Zack-Martin-Cowboys-Jersey/]Zack Martin Cowboys Jersey[/url]. Sandusky had wanted the trial judge, John Cleland, to give jurors an instruction about the amount of time it took for nearly all of the victims to report their allegations. Panella wrote that Cleland should have evaluated the need for such a jury instruction based on each victims age and maturity, but Clelands failure to do so did not harm Sandusky. "The trial court specifically instructed the jury that they were to consider any possible motives of the victims in coming forward," Panella wrote. "The vigorous cross-examination of the victims and arguments by defence counsel, when combined with the trial courts instructions on credibility, clearly defined the issues for the jury." The issue related to Sandusky not testifying was not properly preserved for appeals court review, Panella wrote. The appeals court also turned down another jury instruction claim, related to weighing a defendants good character against the allegations. 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