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The legendary Spurs
The legendary Spurs point guard to provide exclusive content as part of a star-studded cast
12 MAY 2016
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, BEIJING, CHINA – Sina Sports and Tony Parker announced today that they have reached an agreement for the legendary point guard to join Sina Sports’ original web series, “NBA Protalk.” Parker is joining an impressive cast of NBA icons that includes Draymond Green of the Golden State Warriors, NBA legend and current assistant coach of the Detroit Pistons Tim Hardaway, and Houston Rockets GM Daryl Morey. As one of the stars of NBA Protalk, Parker will receive his own channel on Sina Sports
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, and along with fellow cast members, provide exclusive interviews and commentary to Sina Sports users on a weekly basis.
Tony Parker is one of the most decorated and prolific point guards in NBA history. Drafted by the San Antonio Spurs in the first round of the 2001 NBA Draft, he has served as the team’s starting point for nearly his entire 16 seasons in the NBA. He has led the Spurs to four NBA championships, and is a six-time NBA All-Star. Parker is already one of the most well-known NBA stars among Chinese fans, and in 2013 was named an official spokesperson for one of China’s largest sports brands, Peak.
NBA Protalk is an original Sina Sports web series marketed primarily to Chinese audiences featuring iconic NBA personalities. It is the second original series of its kind released by Sina Sports in the last year
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, with the first being “Protalk” featuring famous European footballers including Eden Hazard, Carlo Ancelotti, Peter Schmeichel, Michael Owen, and Gary Neville. Through a diverse cast that includes not just current NBA stars but also a retired legend and coach, as well as someone from the front office
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, NBA Protalk gives a full-circle, comprehensive perspective on NBA basketball. Both of the “Protalk” shows reflect a strategic move by Sina Sports to develop original programming that reaches beyond the game to change how Chinese fans access and understand sports.
“I have been to China many times, and have certainly grown my interaction with fans tremendously since starting my work with Peak a few years ago,” said Parker. “It is great to now be officially partnering with China’s largest digital sports media platform in Sina Sports. I look forward to joining my fellow cast members and taking full advantage of this unique opportunity to build a direct connection with Chinese NBA fans.”
“Tony Parker is a perfect addition to our NBA Protalk program” said Arthur Wei, Senior Vice President of Sina and General Manager of Sina Sports. “Chinese fans have gotten to know and respect him as NBA basketball has grown in popularity over the past few decades. We are looking forward to Parker’s commentary and interaction with our users, as he will add even more credibility and perspective to our popular program.”
NBA Protalk was launched last month with the first three cast members
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, and already it has been generating a strong buzz among Chinese NBA fans. With the addition of Parker, Sina Sports anticipates quite a bit of compelling content to be developed throughout the rest of this year’s NBA Playoffs and beyond.
About Sina Sports
Sina Sports is the #1 destination for sports fans in China. Established in 1998, Sina Sports was the first ever online sports platform in China. We offer fans a diversified platform to access the sports news and games they care about, including on the web (sports.sina), via mobile, and on the Sina Sports mobile APP. We license and partner with over 90 sports properties including the Australian Open
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, European Champions League, English Premier League, AFC Champions League, WTA Zhuhai, NFL, UFC
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, MUTV, Dakar Rally, Global Poker League, etc. We are truly the place that sports fans in China seek to not only watch sports matches, but also continue the conversation and access sports news well after the matches are done.
Since 2015, Sina Sports has expanded its business to encompass event operation and licensing
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, player representation, and original content. Sina Sports trademarked programs include:
Sina 3x3 Basketball Golden League – Nationwide three-person premier basketball tournament
Official website: http:sports.sinastreetball2016
Protalk – Up-close web series with European football stars
Official website: http:sports.sinazsuperstar
NBA Protalk – Up-close web series with NBA basketball stars
Official website: http:sports.sinazbingking
Sina’s “Racing Year” – A year of intense road races held throughout China
Official website: http:sports.sinazrunningchina2015
For more information, please follow us on Twitter (@SinasportsChina) and LinkedIn (Sina Sports).
For media inquiries, please contact:
SINA Sports, Beijing, China
Phone: (010) 6267 - 5554
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, Oct. 26 (Xinhua) -- Australian golfer Wools Cobb carded an eight-under-par 63 at Royal Wellington Golf Club to claim the first round lead in the ninth Asia-Pacific Amateur Championship (AAC) here on Thursday.
The AAC debutant finished four shots ahead of his Japanese playing partner Sean Maruyama, Australian teammate Min Woo Lee, New Zealand's Nick Voke and Lloyd Jefferson Go of the Philippines.
"I had so much fun out there and it was pretty stress-free. I really enjoyed my day and hopefully I can do much the same in the last three rounds," said Cobb.
Starting with three successive birdies from hole 10, Cobb picked up another at 16 then flew ahead with an eagle at the par-five 18th to tie the championship record for low first nine.
"I holed some pretty good putts on the 10th and 11th and then hit it pretty close on 12, so that was a nice way to kick off the round
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," added Cobb, who flew under the radar as the fifth-ra.
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